WeTransfer
“Together we make”
From concept to reality… We teamed up with Preacher and Partizan to showcase WeTransfers’ new platform by visualising the creative processes of cute metal behemoth BABYMETAL and fashion Superstar Tolu Coker.
Two films showcase WeTransfer’s new ‘Portals’ and ‘Reviews’ functions, following the approval process behind large scale projects. The first is an exclusively designed garment by British-Nigerian fashion designer and multi-disciplinary artist Tolu Coker, told from the perspective of the design herself…
Next, we document the creation of a monstrous metal mascot for BABYMETAL’s new album cover. Following him from scribbled idea to fully living artwork complete with Yokai demon friends, handy slaughtering axe and careful homage to the Fox God.
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Client: WeTransfer
Chief Creative Officer: Damian Bradfield
Executive Creative Director: Nessim Higson
VP, Marketing: Julia Shapiro
Marketing Brand Manager: Megan Falcon
Senior Director of Digital Marketing: Faye Ehrich
Project Manager Marketing: Tessa Pauw
Media Agency: Noble PeopleAgency: Preacher
Creative Director: Zach Watkins
Creative Director: Marcus Brown
Executive Producer: Stacey HigginsProduction Company: Partizan
Exec Producer Animation: Angela FosterExec Producer Live-Action: Kimi Porter ThomasHead of Production: Ani Mikirdichian
Producer: Dan SormaniLine Producer: Russell Curtis/UK – shot in BulgariaCasting: Matheis International Casting
DP: Will Bex
Studio: Solent FilmsDirector: Picnic Studio
Creative Director: Liam O'Connor
Exec Producer: Mina Song
Head of Production: Daniela Hornskov Sun
Production Coordinator: Bradley Kiel
Storyboard: Brian Essig-Peppard
Character design: Ricardo Bessa, Thành Trần
Background art: Tristan Menard
Lead 2D Animation: Thành Trần, Pierre Rutz
2D Animation: Jennifer Belobi, Katherine Spangenberg, Jasmine Veljanovski
2D Animation assist: Wayne Maslin, Lois de Silva
Additional colouring: Amix FilmLead compositor: Chris Sayer
Compositing: Stuart Fortune, Robert Faux
3D animation: Dan Fitzgerald, Chris Sayer
Music Supervisor: Patrick Oliver
BabyMetal Track: BabyMetal “Pa Pa Ya”
Tolu Coker Track: The Funkees "Akula Owu Onyeara”Post: TBD Post
Editor: Jessica Lund
Sound Engineer: Dusty Albertz
Producer: Francess Tom-Sahr/ Joel Pettit
Color: Tim Masick/ Company 3
Conform: Dennis Valk
