UCB | Maybe Baby

 

For many kids, growing up to have children of their own is a given. Though in reality, the path to parenthood is rarely smooth sailing and often littered with any number of heartbreaking challenges.

One such complication is women that suffer from arthritis and psoriasis can depend on medication that renders them unable to conceive a child. To combat this,
UCB have developed a revolutionary new drug that successfully treats these conditions, whilst eliminating the devastating side effects.

 
  • Client: UCB
    Agency: 360i

    Producer: Jessica Nguyen-Phuong
    Creative Directors: Ellie Foster-Middleton & James Wooldringh
    Executive Creative Director: Scott Walker

    Picnic Studio:
    Director: Liam O’Connor
    Executive Producer: Mina Song

    Lead Animators: Ed Roberts & Alex Potts
    Cleanup and Assist: Katerina Kremasioti & Bianca Beneduci-Assad
    Background Artist: Slawek Fedorczuk
    Colour Script: Trsitan Menard
    Character Design: Ellie Petrova

London animation studio Picnic Studio 2d character Disney Style Painterly Warm Family Charity Maybe Baby
London animation studio Picnic Studio 2d character Disney Style Painterly Warm Family Charity Maybe Baby
London animation studio Picnic Studio 2d character Disney Style Painterly Warm Family Charity Maybe Baby
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