Autism Spectrum Disorder is a condition that affects roughly 1 in every 59 children worldwide. ASD inhibits understanding of language, resulting in great difficulties communicating and interacting with others. Currently there is no known cure, so ongoing clinical trials are needed to further our understanding of the condition.
Healthcare specialist agency Langland tasked us with creating 2 explainer films tailor made for one such trial. The feeling of being ‘out of place’ is commonplace among sufferers, so PICNIC helped create 2 characters who are very much out of their comfort zone.