• OVERVIEW: Wetransfer Portals : 'Together We Create' feat. BABYMETAL and TOLU COKER >>>

  • To launch it's new creative productivity tools, Wetransfer launched “Together We Make". The campaign tells stories from creatives around the globe as they bring their ideas to life.

  • Creative agency Preacher, production company Partizan and media shop Noble People devised the global campaign for the cloud-based file transfer and collaboration company, which recently added portals and project reviews to its menu.

  • The campaign explores the creative process through the eyes of an idea as it grows from concept to reality. Throughout the journey, the campaign highlights features from WeTransfer’s latest product drop: portals and reviews.

  • Viewers experienced the creative and collaborative process behind designing a monster album cover with BABYMETAL...

  • ...as well as the process that goes into designing and producing a fashion piece with TOLU COKER...

  • We directed both spots taking on animation and Live action duties. Character design, world building, 3D animation and compositing as well as creating assets for online and print derived from experiences with each artist.

TOLU COKER

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TOLU COKER 〰️

The first film depicts the creative process of an exclusively designed garment by British-Nigerian fashion designer and multi-disciplinary artist Tolu Coker, told from the perspective of the design herself as she is conjured from an initial sketch and taken - via WeTransfer Portals - all the way to a real garment on the catwalk.

Picnic studio animation london Wetransfer Tolu Coker Baby Metal WeTransfer London animation studio Picnic Studio 2d character anime animation
Picnic studio animation london Wetransfer Tolu Coker Baby Metal WeTransfer London animation studio Picnic Studio 2d character anime animation
Picnic studio animation london Wetransfer Tolu Coker Baby Metal WeTransfer London animation studio Picnic Studio 2d character anime animation
Picnic studio animation london Wetransfer Tolu Coker Baby Metal WeTransfer London animation studio Picnic Studio 2d character anime animation
Picnic studio animation london Wetransfer Tolu Coker Baby Metal WeTransfer London animation studio Picnic Studio 2d character anime animation

  • Client: WeTransfer

    Chief Creative Officer: Damian Bradfield

    Executive Creative Director: Nessim Higson

    VP, Marketing: Julia Shapiro

    Marketing Brand Manager: Megan Falcon

    Senior Director of Digital Marketing: Faye Ehrich

    Project Manager Marketing: Tessa Pauw

    Media Agency: Noble People

    Agency: Preacher

    Creative Director: Zach Watkins

    Creative Director: Marcus Brown

    Executive Producer: Stacey Higgins

    Production Company: Partizan

    Exec Producer Animation: Angela Foster

    Exec Producer Live-Action: Kimi Porter Thomas

    Head of Production: Ani Mikirdichian

    Producer: Dan Sormani

    Line Producer: Russell Curtis - UK/Bulgaria

    Casting: Matheis International Casting

    DP: Will Bex

    Studio: Solent Films

    Director: Picnic Studio

    Creative Director: Liam O'Connor

    Exec Producer: Mina Song

    Head of Production: Daniela Hornskov Sun

    Production Coordinator: Bradley Kiel

    Storyboard: Brian Essig-Peppard

    Character design: Ricardo Bessa, Thành Trần

    Background art: Tristan Menard

    Lead 2D Animation: Thành Trần, Pierre Rutz

    2D Animation: Jennifer Belobi, Katherine Spangenberg, Jasmine Veljanovski

    2D Animation assist: Wayne Maslin, Lois de Silva

    Additional colouring: Amix Film

    Lead compositor: Chris Sayer

    Compositing: Stuart Fortune, Robert Faux

    3D animation: Dan Fitzgerald, Chris Sayer

    Music Supervisor: Patrick Oliver

    BabyMetal Track: BabyMetal “Pa Pa Ya”

    Tolu Coker Track: The Funkees "Akula Owu Onyeara”

    Post: TBD Post

    Editor: Jessica Lund

    Sound Engineer: Dusty Albertz

    Producer: Francess Tom-Sahr/ Joel Pettit

    Color: Tim Masick/ Company 3

    Conform: Dennis Valk

B A B Y M E T A L

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B A B Y M E T A L 〰️

Picnic studio animation london Wetransfer Tolu Coker Baby Metal WeTransfer London animation studio Picnic Studio 2d character anime animation

Metal behemoth BABYMETAL get their creative process charted, told from the perspective of the Monster to appear on the cover of an exclusive release for this campaign.

Picnic studio animation london Wetransfer Tolu Coker Baby Metal WeTransfer London animation studio Picnic Studio 2d character anime animation
Picnic studio animation london Wetransfer Tolu Coker Baby Metal WeTransfer London animation studio Picnic Studio 2d character anime animation
Picnic studio animation london Wetransfer Tolu Coker Baby Metal WeTransfer London animation studio Picnic Studio 2d character anime animation

ART

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BTS

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ART 〰️ BTS 〰️

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