• OVERVIEW: KIKKOMAN : SENSEI KIKK'S KITCHEN ADVENTURES >>>

  • Five Anime commercials for KIKKOMAN Europe's campaign to introduce Soy Sauce into five territories: Germany, India, Russia, Turkey and Italy.

  • Collaboration with Taste.de creatives on script, character design and world-building.

  • ...as well as art, gifs and designs for a full-scale social pack including an online experience and merch.

  • The films had 2 million views in 4 weeks, 1 million gif shares with a total of 9 million reached.

To get their sauces in every cuisine in Europe, Kikkoman enlisted the folks at taste.de to create a campaign and new character - ‘Sensei Kikk’: Saucier ninja and conjurer of powerful soy-brewed magic. Together, we created a series of commercials showcasing his transformative powers over a range of European dishes.

  • Client: Kikkoman Trading Europe GMBH

    Marketing / Finance & Business Management: Tomoki Kawai

    Sales & Marketing Manager: Ana Mijic

    Senior Manager Sales & Marketing: Malgorzata Popielska

    Agency: taste GMBH

    Creative Director: Ralf Richter

    Account Management: Sonja Heymann

    Conception/ Storyline: Kirsten Rollig

    Art Direction: Anna Sowa

    Art Direction digital: Katja Sinning

    Director: Picnic Studio

    Director: Liam O'Connor

    Exec Producer: Mina Song

    Storyboard: Louis Kynd

    Character design: Thành Trần

    Background art: Jonny Hutton

    Lead 2D Animation: Tomas Kiyoshi, Yoon Jong Ha

    2D Animation: Phương Pipou, Thành Trần

    Additional 2D Animation and title design: Eric Diaz

    2DFX: Seijin Thomas

    Additional Colouring: Amix Film

    Lead Compositor: Chris Sayer

    Composer: Daniele Carmosino

Picnic Studio Animation Anime Kikkoman Sensei Kikk 2d character
Picnic Studio Animation Anime Kikkoman Sensei Kikk 2d character
Picnic Studio Animation Anime Kikkoman Sensei Kikk 2d character
Picnic Studio Animation Anime Kikkoman Sensei Kikk 2d character
Picnic Studio Animation Anime Kikkoman Sensei Kikk 2d character
Picnic Studio Animation Anime Kikkoman Sensei Kikk 2d character

EPISODES

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EPISODES 〰️

ART

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BTS

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ART 〰️ BTS 〰️