For the return of ‘The End of the F***ing World’, we worked with the brilliant minds at 4Creative to bring some of the weirder story predictions to life as animated graphic novels. Only the strangest, left-at the lights, sweetest, turtle-themed and most disturbing were selected.

We took ideas selected by 4Creative and turned them into motion comics led by illustrator Ricardo Bessa, who’s work strikes the same romance and fantasy balance of the show.

Working with OMD, 4Creative created a partnership with DenofGeek and secured a space at London ComicCon. A stall was set up where copies of the graphic novel were given away with a special blank section at the back for fans to request new panels of their own ideas - drawn live by Ricardo and lead storyboard artist Thành Trần.

The campaign was picked up in CREATIVE REVIEW and IT’S NICE THAT as well as winning a Webby, two Gold Lovies and making the shortlist for D&AD.