In collaboration with our pals at BBH, PICNIC has created an animated ode to the latest groundbreaking tech from Samsung. #DoWhatYouCant is their mission to create a world of endless opportunity and ensure impossible is the new normal.
3d, motion graphics and hand drawn frame by frame animation were all put to use
We worked closely with BBH to expand the branding style into all three animation techniques
Directed and Produced by PICNIC
Producer at BBH - Clementine Beck
Creative Director at BBH - Niek van Wingerden
Lead 2d Animation (Cat and Fish) - Ed Roberts
2d Animation - Thanh Tran
3d Animation - Dan Fitzgerald
Compositing - Chris Sayer
Animation / Design
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