Promax UK 2015 Identity

Promax asked us to produce this year's UK conference identity and opening film. With the BFI as its setting, the theme was aptly - ‘Lights, Camera, Action’.

Using three basic shapes to represent these concepts, we combined visual minimalism and an epic soundtrack to depict the journey of light traveling from its source, to the screen, to the eye.


Picnic Studio - Promax UK 2015

Picnic Studio - Promax UK 2015


CLIENT

Promax bda UK

PRODUCERS

Marko Domazet, Pauline Russell

 

 

DIRECTOR

PICNIC

3D

Ralph Pinel

SOUND DESIGN

Daniele Carmosino @ Danca