Promax UK 2015 Identity
Promax asked us to produce this year's UK conference identity and opening film. With the BFI as its setting, the theme was aptly - ‘Lights, Camera, Action’.
Using three basic shapes to represent these concepts, we combined visual minimalism and an epic soundtrack to depict the journey of light traveling from its source, to the screen, to the eye.
Promax bda UK
Marko Domazet, Pauline Russell