Playstation / GIPHY
Together with Livity, PICNIC launched PlayStation’s giphy page with some custom made GIF’s for the PlayStation Generation (anyone born after 1985). The feel of each GIF is edgy and quirky, but remains in-keeping with the sleek branding associated with Playstation.
This fast-turnaround project was made possible with a custom-built toolbox of bespoke VFX and hand drawn animation
It was a creative free for all between Picnic and Livity, given free reign of Playstation content to use for a huge rage of consistently branded messing around
Directed by PICNIC
Animation - Seijin Thomas, Sean Greaves
Creative Director Livity - Torri Stewart
Producers Livity - Suzi Bielski, James Honess
Design / Animation
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