Picnic Animation Studio

Pharma Playbook

 

ANIMATED STORYTELLING AND HEALTHCARE:
WHY ARE THEY SUCH EFFECTIVE PARTNERS?


 
 

SMART, VISCERAL AND CREATIVE CONTENT.

Easy to say, hard to make. Consumers are constantly bombarded with branded content, making it increasingly difficult for genuinely insightful marketing to cut through the noise.

However, Healthcare and Pharmaceutical brands occupy a unique and challenging space in the market. Often campaigns are burdened with solving certain problems…

COMPLEX IDEAS, SCIENTIFIC JARGON, AUDIENCE ATTENTION.

Well crafted animation can swerve these setbacks, transforming tough-to-digest information into something simple and palatable. It can help illuminate a brief and unearth innovative ways to communicate your message.

 
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Plus with the power of abstraction on its side, variables such as age, race, gender and sexuality are of no importance.

A DIVERSE COLLECTION OF VOICES CAN TAKE CENTRE STAGE.

So whether you’re looking to simply capture the imagination or boil down complex ideas, animation is a creative and flexible alternative to live-action. Our in-house team can provide bespoke visuals that ensure your campaign resonates with a universal viewership and boosts positive engagement.  

 

SO PICNIC…

 
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PICNIC is a creative studio specialising in animation production. From concept to post, we treat every project with the same level of craftsmanship, creating content that captivates and delights.

 
 

Our range of influences and styles have awarded us a hugely diverse portfolio, plus our wealth of experience with clients large and small means there’s no challenge too daunting or brief too obscure. So, if you have any questions or ideas to float, you can drop me a line on sam@picnicstudio.tv.

WE LOOK FORWARD TO HEARING FROM YOU!