PICNIC / LONDON ANIMATION STUDIO
Picnic is a multi-discipline animation studio taking story, character and good ideas from script to screen.
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Playstation / Giphy

Together with Livity, PICNIC launched PlayStation’s Giphy page with custom made GIFs for the PlayStation Generation (anyone born after 1985). With over 50 GIFs in the campaign, each one was treated as a mini-project, whilst keeping to an overall consistency and on-brand sleekness.

 This fast-turnaround project was made possible with a PICNIC custom-built toolbox of bespoke visual effects for Playstation, although many GIFs included painstaking frame by frame animation.

This fast-turnaround project was made possible with a PICNIC custom-built toolbox of bespoke visual effects for Playstation, although many GIFs included painstaking frame by frame animation.

 With our expertise in producing social media-centric work, we took the creative lead in creating punchy animation GIF-in GIF-out.

With our expertise in producing social media-centric work, we took the creative lead in creating punchy animation GIF-in GIF-out.

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