JOSE CUERVO | ALBION
THE BRIEF AND CLIENT
Alongside our good pals at KBS Albion, PICNIC has been working away on some fabulous social media projects for Jose Cuervo. The main reference for this project was in fact one of our in-house creations, good start! We are trusted to rock our chosen illustration and animation style almost 100% with very little interference - cudos to the agency and brand!
BEAUTY OF FRAME-BY-FRAME
Our first enterprise with the titans of tequila was a funky GIF to celebrate Piñata Day. With so much of it being frame-by-frame animation, the work is a testimony of the emotive power of traditional 2D animation. Jose Cuervo has since commissioned two more projects as part of ongoing collaboration.
Tequila Day was an especially fun one. We worked in real time, shouting out to fans of the brand for reasons why they love Tequila, while we animated some of the finest answers. Over the space of a week the studio turned each chosen answer into a wonderful, compact little shot of tequila heaven (pass the lemon and salt).
This field of snappy, social heavy and bespoke work is an increasingly effective way of marketers reaching huge audiences. At PICNIC we applaud this trend, as it means we can get involved in creative territory that thrives on a hot-off-the-press attitude / philosophy.
WHAT WE DID
STORYBOARD | ILLUSTRATION | ANIMATION