Amnesty - You are Not Powerless
Amnesty came to us in the run up to the 2017 general election, looking for some powerful and politically charged animation. Speaking directly to ‘generation snowflake’, Amnesty reminds people their voice can shape the future. We chose to juxtapose a vibrant pop illustration style with confrontational subject matters - using bold as brass aesthetics to shake people into engagement.
To enhance the reach and immediacy of the film across social media platforms, we focused on a concise, punchy script.
Garnering more than twice the level of engagement as standard YouTube videos, the campaign generated a jump in new sign-ups for Amnesty.
Written, Produced and Directed by PICNIC
Script Writing / Design / Animation
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