PICNIC / LONDON ANIMATION STUDIO
Picnic is a multi-discipline animation studio taking story, character and good ideas from script to screen.
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Amnesty: You are not powerless

Amnesty came to us in the run up to the 2017 general election, looking for some powerful and politically charged animation. Speaking directly to ‘generation snowflake’, Amnesty reminds people their voice can shape the future. We chose to juxtapose a vibrant pop illustration style with confrontational subject matters - using bold as brass aesthetics to shake people into engagement.

 To enhance the reach and immediecy of the film across social media platforms, we focused on a concise, punchy script.

To enhance the reach and immediecy of the film across social media platforms, we focused on a concise, punchy script.

 Garnering more than twice the level of engagement as standard YouTube videos, the campaign generated a heap of new sign-ups for Amnesty.

Garnering more than twice the level of engagement as standard YouTube videos, the campaign generated a heap of new sign-ups for Amnesty.

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