Picnic Animation Studio

Amnesty - Saudi Arms

Amnesty - Saudi Arms

Following the success of our Piers Morgan-sanctioned ‘Snowflake’ campaign, Amnesty UK came to PICNIC for another piece of politically charged animation. Better yet, this piece would not feature said Piers. The call to action was against the UK government supplying Saudi Arabia with arms, endangering thousands of Yemeni civilians.


We had to find a way of communicating the horror and injustice of something as dull as endless numbers on stacks of paper


Simple, urgent visual design and clear information drive engagement


Despite only going live a few weeks ago, the signatures are just shy of 50,000! To get involved please visit the Campaign Page



Directed and Produced by PICNIC
Animation - David Bauer
Producer at Amnesty UK - Sam Lawlor

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